Redesign demo · Event website modernization
Turning a two-city event fork into one poster-style home for 58 years of show heritage.
The engagement
O'Reilly Auto Parts World of Wheels is an indoor custom car and hot rod show brand produced by McLean MotorSports Productions, LLC, and a sister brand to Bama Coast Cruisin'. This ground-up retro-chrome-Americana redesign demo reimagines worldofwheels.net for the organization; it is a pitch, not an adopted client engagement.
01
The live site puts everything behind a SELECT-AN-EVENT fork, then divides Chattanooga and Birmingham across two city mega-pages. That split makes visitors choose a city before they can explore the wider World of Wheels brand, its show heritage, Student Career Day education outreach, Supercar South Hall, and celebrity appearances.
02
We rebuilt the experience as a static twelve-route demonstration with one poster-style brand home for both cities. Its light warm-cream show-poster system pairs candy-apple red, deep teal, chrome gradients, halftone duotone photography, ticket-stub calls to action, starburst badges, and Alfa Slab One, Oswald, and Libre Franklin. GSAP ScrollTrigger and Lenis supply motion while a complete reduced-motion fallback and late-mount reveal safety net keep the content available.
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Visitors can explore both cities from one World of Wheels brand home instead of starting at the SELECT-AN-EVENT fork.
The 58th Annual Chattanooga, TN, and 55th Annual Birmingham, AL, shows sit alongside Student Career Day, Supercar South Hall, and celebrity appearances in one clean twelve-route structure.
All 346 verbatim content blocks are asserted against the built site in CI, with a separate gate covering 629 links and 181 images.
Ticket, registration, vendor, and shop calls to action stay on worldofwheels.net; the demo takes no payments and stores no data.
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