Staged launch · Community archive
A Friday-morning lake-plunge community got a staged brand site—and its Instagram archive became an 18-Friday visual record.
The engagement
Frosty Fridays is the free Friday-morning lake-plunge community founded by Jacob White at Lincoln Park's Chess Pavilion. With roughly 9,000 Instagram followers and a new gathering every week, the brand needed more than a six-page brochure: it needed a home for the community record already living across its social accounts. This staged launch build runs on a Euphemios subdomain ahead of transfer to the brand's own domain.
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The client supplied a detailed six-page design handoff and a binding brand book, while the community's real story was spread across a much larger social archive. The build had to recreate the approved Home, About, Events, Shop, Media, and Contact pages at high fidelity, turn hundreds of source assets into a coherent week-by-week record, preserve the photography's documentary character, and remain usable at 360px without exposing fragment identifiers in the address bar.
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We rebuilt the handoff as a Next.js static export and translated the brand book into exact Frosty Yellow, Powder Blue, and Feather Black tokens, with Hanken Grotesk throughout, Instrument Serif accents, and Baloo 2 reserved for the wordmark. A full scrape of the Frosty Fridays and founder accounts yielded 170 unique posts, 643 images, and 144 videos; the selected media was curated into 18 Fridays, optimized to WebP and H.264, and treated with a consistent 35mm film-grain finish. The release gate runs the project's executable check.sh to verify routes and assets, prove the hashtag scanner with its self-test, scan the rendered copy, and enforce fragment-free section navigation.
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The community now has a staged launch build that presents the full client design and is ready for the planned domain transfer.
Eighteen Fridays of community photography are browsable as dated galleries instead of remaining scattered across social posts.
The Colony turns the founder's retrospective group shots into a week-by-week growth record while preserving the source attendance counts.
The brand book is expressed consistently across the static site, from its three core colors and type system to the film treatment on every image.
Selected photos and videos were converted to web-ready WebP and H.264 assets while retaining links back to their source posts.
The build remains fully responsive at 360px, and its executable gate protects route, asset, copy, and navigation requirements on every run.
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